The future of video production is extremely promising. Why? The industry is already booming! Think back to the beginning when VHS tapes were all the rage. No one would’ve guessed that that new technology was just the tip of the iceberg.
Today, video plays a massive role in the way you (and the vast majority of the population) interact with the Internet. Businesses benefit from online advertising, more than ever before. Statistics indicate that it’s only going to get better. Statistics also indicate that video is the most powerful marketing tool on the Internet.
Millions of people visit sites such as YouTube, on a daily basis. They do so for numerous reasons, including finding a simple way to learn more about merchants they’re thinking about patronizing.
What follows is a brief overview of some of the benefits of video advertising for your business and the future of video production. Typically, the sooner you get started, the sooner you’ll start seeing positive results. It probably won’t happen overnight. But, as long as you make a concerted effort, you should start noticing increases in profit faster than you would if you were taking advantage of traditional advertising methods.
Video Builds Trust
Video builds trust. It’s much easier to believe something, when you actually see the person who’s saying it. Listening to that person’s voice and watching their body language also builds trust.
In the event that the spokesperson seems as though he or she is trying to hide something or is nervous in any way, it may be a indication to seek services elsewhere.
Video is More Persuasive
Recent studies prove that video is more persuasive. In fact, over 80% of individuals who participated, in these studies, stated that they were much more likely to buy a product after they watched a video review.
A traditional print ad is one-dimensional. A video, on the other hand, caters to the brain’s sense of sight and hearing by using music and imagery. This unknowingly creates a personal bond that influences a consumers future purchases.
Video Improves Search Engine Rankings
Businesses that maintain a website or a blog can improve the site’s search engine rankings, simply by using a video or videos to advertise. Search engines reward websites, which produce engaging content. The longer visitors stay on a page, the better.
It’s been suggested, by those in the industry, that a webpage containing just one video is 53 times more likely to be listed on the first page of Google rankings. Expect these ranking to improve as part of the future of video production.
Once a business places a video on a site such as YouTube, it typically stays there unless it is flagged for being inappropriate. This means that it has the potential of garnering new customers or clients months, or even years, after it’s been posted.
Video Improves Email Marketing
Many businesses are fortunate enough to have successful email campaigns. Video advertising typically increases click through rates by as much as 300%. Depending on the size of your client base, this improvement has the potential to increase profits tremendously.
The Future of Video Production
More and more companies, specializing in video-based advertising, are assisting businesses with their marketing needs. One such company takes images from a businesses’ social network accounts and re-purposes them into ads that blend in with the other images on popular webpages such as Gawker.com.
Because wireless networks are continuously improving, in order to keep up with competition, streaming video is becoming more reliable. That is to say, buffering issues are becoming less and less of a problem.
Video advertising is going mobile, in a sense. According to the popular tracking firm, StatCounter, almost 30% of web traffic comes from individuals who have smartphones and tablets.
Mobile ad spending, in the United States alone, more than doubled between 2012 and 2013. Many of these ads were video-based.
There is recent talk among prominent advertising executives that online video and television will merge, in the near future. It is to say that many of these individuals feel that consumers will soon think of video as a singular media, regardless if it’s viewed on a television screen or computer monitor.
Plans are in the works, at more than a few cable companies, to allow businesses to purchase ads across different platforms and networks, at a discounted rate. This will give these businesses more incentive to advertise, because they’re getting “more bang for their buck.”
These are just a few reasons why any business, large or small, should consider promoting products and services on the Internet. Internet traffic just keeps growing and growing. Video sites like YouTube get hundreds of thousands of hits per week.
Whether you hire someone to create a video advertising campaign or you have the ability to do it yourself, chances are you’ll be very pleased with the outcome. There really is no doubt about it, the future of video production is extremely promising. Why not jump on the bandwagon, today?