Distribution & Marketing
A video without distribution doesn't really exist
Okay that statement might be a bit extreme, but essentially if you don't use your video the right way - drive traffic; place it in front of the right audience; engage properly at the right level of your sales funnel - then you're wasting your time and money.
Get up to an 11X revenue increase with properly distributed videos.
People who watch a video retain 95% of the information compared to 10% from reading.
64% of consumers will make a purchase after watching a branded video on social.
72% of customers would rather learn about a product or service by way of video.
89% of video marketers say video gives them a good Return on Investment (ROI).
Do the MATH and the ROI becomes clear:
So that you have an idea of how a video can increase your profits and pay for itself here is a basic scenario:
Let's say you make a profit of $10/item that you sell (after all your expenses) and you invest $1000 to create a video for that item. The video ends up getting you an average of 5 more customers/day netting you $50 in extra profit/day. In 20 days you've completely paid for the video and on day 21 and beyond you're making pure profit - about $18K more in a year, for a $1000 investment. Can you afford NOT to make a video?
Of course your situation is different and you have to apply your own numbers and math, but I hope this makes it clear that video could help you grow your business.
A video can help convert, but you also need to make sure customers are being sent to watch it.
A strong marketing plan is also essential to achieve the success your video can bring to your business.
We can help you strategize a video marketing plan if you need it.
Get a FREE PRODUCT VIDEO with every 3 month distribution plan.
DISTRIBUTION & MARKETING
Available as monthly, 3 month, 6 month or 1 year plans
Targeted Ad buying
Testing & tweaking campaigns
Properly set-up landing pages/websites/sales funnels that convert
Complete management of Google, Facebook & Instagram accounts
Optimizing ad campaigns across all platforms
A/B split testing of video assets & audiences within platforms ecosystem
frequent updates with account manager
$280K within 45 days with 7.8X Return on Ad Spend
11X Return on Ad Spend
5X Return on Ad Spend
8X Return on Ad Spend
CASE STUDY: Mat Metrics Infomercial
Client: Mat Metrics Custom Car Mats
Project: A video/commercial to educate clients, raise brand awareness and improve their sales. It was to be used on their website as well as for advertising.
Process: We decided an infomercial was the best way to cover all the bases as they didn't have budget for multiple videos. We got to work building an audience profile avatar (character) and a basic story line to follow while showing off all the benefits of the product, how the online ordering works and how it will make their lives better and easier.
Results: After 140K views and a 400% increase in revenue they had to move into a larger production facility to handle the demand.
We're slated for 3 more comedic commercials since they realized it's a no-brainer and great investment considering the ROI.