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INFOMERCIALS

What is an Infomercial?

Long form commercials that are fun, entertaining and informative to inspire audiences (targeted prospects) into gut wrenching hysterics, causing them to smash the ‘buy now’ button from laugh spasms. Whether on purpose or accidentally, doesn’t really matter.

A Video Sales System that Works

There are certain important, overarching components that go into a video sales system that works:

A video that entertains, informs & inspires audiences into taking action
A proven creative system to ensure video production success:
1. Research & writing
2. Our secret ‘development’ sauce & script formula
3. Scripts written by comedy experts
4. Professionals across the board to ensure success
A distribution and ad buying system that:
1. Actually puts you in front of the right prospects and sells your product
2. Test, track & tweak everything
3. Gives you a great return on investment, so your money works for you
4. Tracks everything for full ROI impact reporting

See The System in more depth here

"Humor is mankind's greatest blessing."

Mark Twain

Why Video?

Engagement

People who watch a video retain 95% of the information compared to 10% from reading.

Sales

64% of consumers will make a purchase after watching a branded video on social.

Marketing

72% of customers would rather learn about a product or service by way of video.

ROI

89% of video marketers say video gives them a good Return on Investment (ROI).

Key Ingredients to an Engaging Video

STORY

As humans we’ve been telling stories for a millennia. Story is how we connect, learn, engage and grow. Using story and creating emotion is how we capture and move audiences at a deep level. When moved to laugh or cry they are changed at some level, forever, and they will never forget you.

CHARACTER

To experience the journey through a story, a viewer needs a guide. That guide is the character chosen through whom we experience that journey. That character also needs to be an avatar of the viewer and the viewer needs connect in some way, whether it’s demographic, life situation, status, or pain points... the character is the viewer and vice a versa. You character is your most important part of your story.

HUMOUR

When people laugh they feel happy. Endorphins are released and you feel good and, funny enough, you like people (or brands) that make you laugh. People buy from those they like and humour is the fastest and easiest way to get there. It doesn’t have to be all out, knee slapping guffaws, but humour, lightness and smiles go a long way while sharing your product's benefits.

HOW IT WORKS

Step 1:

Step 2:

Fill out the Form or contact us
Research & Development
Receive ideas & quote
Accept the quote and terms
Send us your deposit & product

Development & Scriptwriting
Pre-production: Hiring, scheduling, etc.
Film your production
Edit your production

Step 3:

Review the video & make changes
Pay the balance
Receive the final video
Move into distribution, ad buying
Watch your sales increase

Visit Portfolio

Get Started

What some of our fans say...

"I've worked with Adam a number of times of very different projects. From produced interviews to Motorsport. In all cases, he's a real pro who's already thinking about the edit while he's shooting. I've always been very happy with the results and have thoroughly enjoyed working with him."

Mike Lynett, Director, MotoCommerce - Dealer Products at Motoinsight

"Adam and his team are long time collaborators. He is highly skilled, very reliable and always willing to go the extra mile. The work is always professional, well done and effective. I look forward to our next project!"

Tara McCarthy, Founder, Neat Agency

"I worked with Adam to produce a video / mini-documentary for one of our clients. Our requirements were fairly unusual and yet Adam was very flexible and agreeable. He developed a good plan and made everything very easy for me, which was great since I didn't have much experience with this. Everyone loved the finished product."

Andrew Spicer, Founder,/Director, Synqrinus.com

“We're extremely satisfied with both the production experience and the final product that they have provided. They knew exactly what we're looking for, communicated very well in a timely manner, and the video turned out just as how it should be. All of these done in a short period of time at a very reasonable price!”

Ron Chan, Owner, Mat Metrics

Who are we?

We are a video production & video marketing company that has been producing corporate video, commercials and marketing videos for over 16 years. We've traveled the world and worked with lots of Fortune 500 companies as well as start-ups and small businesses.

Some clients: Shoppers Drug Mart, Bell, CBC, Astral, Axess Law, Beans & Grind, Mat Metrics, Staples, Get Ready Global, Open Farm, and many, many more.

Why us?

We love to see our clients succeed using the power of video and take pride in everything we produce. We understand that making pretty pictures is just the start of effect video production & marketing, it's the heart & passion behind it that takes it to the next level.

We work closely with our clients to deliver a product & service that exceeds their expectations and drives sales so they can grow their companies. Your success IS our success - as cliche as that is.